ELF / e.l.f. Beauty, Inc. - Pengajuan SECLaporan Tahunan, Pernyataan Proksi

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 21, 2025 e.l.f. Beauty, In

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 21, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

Security Type

Calculation of Filing Fee Tables S-3 e.l.f. Beauty, Inc. Table 1: Newly Registered and Carry Forward Securities ☐Not Applicable Security Type Security Class Title Fee Calculation or Carry Forward Rule Amount Registered Proposed Maximum Offering Price Per Unit Maximum Aggregate Offering Price Fee Rate Amount of Registration Fee Carry Forward Form Type Carry Forward File Number Carry Forward Initial

As filed with the Securities and Exchange Commission on August 8, 2025

S-3ASR Table of Contents As filed with the Securities and Exchange Commission on August 8, 2025 Registration No.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2025 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

e.l.f. Beauty Announces First Quarter Fiscal 2026 Results – Delivered 26th Consecutive Quarter of Net Sales Growth and Market Share Gains –

Exhibit 99.1 e.l.f. Beauty Announces First Quarter Fiscal 2026 Results – Delivered 26th Consecutive Quarter of Net Sales Growth and Market Share Gains – OAKLAND, California; August 6, 2025 — e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June 30, 2025. “Our strong Q1 results, including 210 basis points of market share gains, are a continuation of the consistent, categ

Agreement and Plan of Merger by and among the e.l.f. Beauty, Inc., e.l.f. Cosmetics, Inc., Glaze Merger Sub, LLC, HRBeauty LLC, the Sellers, and David Levin (as Sellers’ Representative), dated May 28, 2025

Execution Version AGREEMENT AND PLAN OF MERGER BY AND AMONG E.L.F. BEAUTY, INC. (solely for purposes of Section 2.07(c)(v), Section 7.02(c), Section 7.03, Section 7.04(b), Section 7.06, Section 7.07, Section 7.10 and Section 7.11), E.L.F. COSMETICS, INC., GLAZE MERGER SUB, LLC, HRBEAUTY LLC, THE SELLERS IDENTIFIED HEREIN, AND DAVID LEVIN (solely in his capacity as the Sellers’ Representative pursu

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 5, 2025 e.l.f. Beauty, Inc

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 5, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

Fifth Amendment to Amended and Restated Credit Agreement and First Amendment to Pledge and Security Agreement, dated August 5, 2025, by and among the e.l.f. Beauty, Inc., e.l.f. Cosmetics, Inc., W3LL People, Inc. J.A. RF, LLC, Naturium Holdings, Inc., Naturium, LLC, Bank of Montreal and the lenders from time to time party thereto.

Execution Version FIFTH AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT THIS FIFTH AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT (this “Amendment”) is entered into as of August 5, 2025 (the “Amendment Effective Date”), by and among e.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

+ UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

+ UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2025 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact

Filing Fee Table.

Calculation of Filing Fee Tables S-8 e.l.f. Beauty, Inc. Table 1: Newly Registered Securities Security Type Security Class Title Fee Calculation Rule Amount Registered Proposed Maximum Offering Price Per Unit Maximum Aggregate Offering Price Fee Rate Amount of Registration Fee 1 Equity Common stock, $0.01 par value per share Other 1,127,972 $ 81.37 $ 91,783,081.64 0.0001531 $ 14,051.99 2 Equity Co

As filed with the Securities and Exchange Commission on May 29, 2025

As filed with the Securities and Exchange Commission on May 29, 2025 Registration No.

Amended and Restated Insider Trading Compliance Program

To: Officers, Directors and Employees of e.l.f. Beauty, Inc. From: Scott Milsten, Senior Vice President, General Counsel and Corporate Secretary Subject: e.l.f. Beauty, Inc. Insider Trading Compliance Program The Board of Directors of e.l.f. Beauty, Inc. (the “Company”) recently adopted a Second Amended and Restated Insider Trading Compliance Program (the “Second A&R Insider Trading Compliance Pro

Regulation FD Disclosure, Entry into a Material Definitive Agreement, Unregistered Sales of Equity Securities, Financial Statements and Exhibits, Results of Operations and Financial Condition, Completion of Acquisition or Disposition of Assets

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 28, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal Fast-growing beauty brand founded by Hailey Bieber will further diversify e.l.f. Beauty’s portfolio of brands that disrupt norms, shape culture and connect communities

e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal Fast-growing beauty brand founded by Hailey Bieber will further diversify e.l.f. Beauty’s portfolio of brands that disrupt norms, shape culture and connect communities OAKLAND, California, May 28, 2025 — e.l.f. Beauty (NYSE: ELF) signed a definitive agreement to acquire rhode, a fast-growing, multi-category lifestyle

e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2025 Results Full year Fiscal 2025 net sales grew 28%, reflecting another year of industry-leading growth Q4 marked 25th consecutive quarter of net sales growth and market share gains Announced a

Exhibit 99.2 e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2025 Results Full year Fiscal 2025 net sales grew 28%, reflecting another year of industry-leading growth Q4 marked 25th consecutive quarter of net sales growth and market share gains Announced agreement to acquire rhode, a fast-growing beauty brand founded by Hailey Bieber OAKLAND, California; May 28, 2025 — e.l.f. Beauty (NYSE:

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): March 31, 2025 e.l.f. Beauty, Inc

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): March 31, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 27, 2025 e.l.f. Beauty,

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 27, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission F

Fourth Amendment to Amended and Restated Credit Agreement and First Amendment to Pledge and Security Agreement, dated March 3, 2025, by and among the e.l.f. Beauty, Inc., e.l.f. Cosmetics, Inc., W3LL People, Inc. J.A. RF, LLC, Naturium Holdings, Inc., Naturium, LLC, Bank of Montreal and the lenders from time to time party thereto

Exhibit 10.1 Execution Version FOURTH AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT AND FIRST AMENDMENT TO PLEDGE AND SECURITY AGREEMENT THIS FOURTH AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT AND FIRST AMENDMENT TO PLEDGE AND SECURITY AGREEMENT (this “Amendment”) is entered into as of March 3, 2025 (the “Amendment Effective Date”), by and among e.l.f. Cosmetics, Inc., a Delaware corpo

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended December 31, 2024 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

e.l.f. Beauty Announces Third Quarter Fiscal 2025 Results – Delivered 24th Consecutive Quarter of Net Sales Growth and Market Share Gains – – Updates Fiscal 2025 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Third Quarter Fiscal 2025 Results – Delivered 24th Consecutive Quarter of Net Sales Growth and Market Share Gains – – Updates Fiscal 2025 Outlook – OAKLAND, California; February 6, 2025 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and nine months ended December 31, 2024. “I’m proud of the e.l.f. Beauty team for delivering another quarter of

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 6, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2024 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

e.l.f. Beauty Announces Second Quarter Fiscal 2025 Results – Delivered 40% Net Sales Growth – – e.l.f. Cosmetics Gained 195 Basis Points of U.S. Market Share – – Raises Fiscal 2025 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Second Quarter Fiscal 2025 Results – Delivered 40% Net Sales Growth – – e.l.f. Cosmetics Gained 195 Basis Points of U.S. Market Share – – Raises Fiscal 2025 Outlook – OAKLAND, California; November 6, 2024 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and six months ended September 30, 2024. “Q2 marked another quarter of consistent, category-

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 6, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

e.l.f. Beauty Announces $500 Million Share Repurchase Program

EX-99.1 Exhibit 99.1 e.l.f. Beauty Announces $500 Million Share Repurchase Program August 27, 2024 OAKLAND, Calif.—(BUSINESS WIRE) — e.l.f. Beauty (NYSE: ELF) today announced the Company’s Board of Directors authorized a share repurchase program of up to $500 million of the Company’s common stock. The Company’s previous $25 million program, authorized in 2019, has been exhausted following the Comp

Amendment to e.l.f. Beauty, Inc. Amended and Restated Certificate of Incorporation

EX-3.1 Exhibit 3.1 Certificate of Amendment to e.l.f. Beauty, Inc. Amended and Restated Certificate of Incorporation e.l.f. Beauty, Inc. (the “Corporation”), a corporation duly organized and existing under the General Corporation Law of the State of Delaware (the “DGCL”), does hereby certify that: FIRST: The name of the Corporation is e.l.f. Beauty, Inc. The original Certificate of Incorporation o

Third Amendment to Amended and Restated Credit Agreement, dated August 26, 2024, by and among the Company, as parent guarantor, e.l.f. Cosmetics, Inc., W3LL People, Inc. and J.A. RF, LLC, each as a borrower, Bank of Montreal, as the administrative agent, swingline lender and l/c issuer, U.S. Bank, as syndication agent and a joint lead arranger, BMO Capital Markets Corp., as a joint lead arranger and bookrunner, and the lenders from time to time party thereto.

EX-10.1 Exhibit 10.1 THIRD AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT THIS THIRD AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT (this “Amendment”) is entered into as of August 26, 2024 (the “Amendment Effective Date”), by and among e.l.f. Cosmetics, Inc., a Delaware corporation (“e.l.f. Cosmetics”), J.A. RF, LLC, a Delaware limited liability company (“J.A. RF”), W3LL People, Inc., a De

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 22, 2024 e.l.f. Beauty, In

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 22, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

Office Lease, dated as of May 29, 2024, by and between 601 City Center LLC and e.l.f. Cosmetics, Inc.

601 CITY CENTER OAKLAND, CALIFORNIA OFFICE LEASE 601 CITY CENTER LLC, a Delaware limited liability company, Landlord and E.

Extension of Lease to Amended and Restated Lease Agreement, dated June 25, 2024, by and between e.l.f. Cosmetics, Inc. and Redwood Property Investors III, LLC (as successor to 1007 Clay Street Properties)

EXTENSION OF LEASE (C.A.R. Form EL, Revised 6/23) The following terms and conditions are hereby incorporated in and made a part of the Residential Lease or ☒ Other Amended and Restated Lease Agreement ("Lease"), dated June 19, 2019 , on property known as 570 10th St., Suite 300, 202 and 203 Oakland, CA 94607 ("Premises"), in which e.l.f. Cosmetics, Inc. is referred to as ("Tenant") and Redwood Pro

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2024 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

e.l.f. Beauty Announces First Quarter Fiscal 2025 Results – Delivered 50% Net Sales Growth – – e.l.f. Cosmetics Gained 260 Basis Points of Market Share – – Raises Fiscal 2025 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces First Quarter Fiscal 2025 Results – Delivered 50% Net Sales Growth – – e.l.f. Cosmetics Gained 260 Basis Points of Market Share – – Raises Fiscal 2025 Outlook – OAKLAND, California; August 8, 2024 — e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June 30, 2024. “We are off to a strong start this fiscal year, delivering 50% net sales

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 8, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: x Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): June 16, 2024 e.l.f. Beauty, Inc.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): June 16, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

e.l.f. Beauty, Inc. Equity Award Retirement Policy

Exhibit 10.1 E.L.F. BEAUTY, INC. EQUITY AWARD RETIREMENT POLICY 1. Purpose. The purpose of this e.l.f. Beauty, Inc. (“Company”) Equity Award Retirement Policy (this “Policy”) is to provide for the vesting of restricted stock units (“RSUs”) and performance stock units (including RSUs that vest in whole or in part upon achievement of performance goals) (“PSUs”) held by Retirement Eligible Employees

Current Report

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 28, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

As filed with the Securities and Exchange Commission on May 24, 2024

As filed with the Securities and Exchange Commission on May 24, 2024 Registration No.

Filing Fee Table.

Exhibit 107.1 Calculation of Filing Fee Table Form S-8 (Form Type) e.l.f. Beauty, Inc. (Exact Name of Registrant as Specified in its Charter) Table 1: Newly Registered Securities Security Type Security Class Title Fee Calculation Rule Amount Registered(1) Proposed Maximum Offering Price Per Unit Maximum Aggregate Offering Price Fee Rate Amount of Registration Fee Equity Common stock, $0.01 par val

e.l.f. Beauty, Inc. Amended and Restated Insider Trading Compliance Program

e.l.f. Beauty, Inc. Amended and Restated Insider Trading Compliance Program This Amended and Restated Insider Trading Compliance Program (the “Program”) consists of six sections: •Section I provides an overview; •Section II sets forth e.l.f. Beauty, Inc.’s policies prohibiting insider trading; •Section III explains insider trading; •Section IV consists of various procedures which have been put in

Amended and Restated Compensation Recovery Policy

Exhibit 97.1 E.L.F. BEAUTY, INC. AMENDED AND RESTATED COMPENSATION RECOVERY POLICY This Amended and Restated Compensation Recovery Policy (the “Policy”) is intended to maintain a culture of focused, diligent and responsible management that discourages conduct detrimental to the growth of e.l.f. Beauty, Inc. and its subsidiaries (together, the “Company”). Accordingly, as set forth in this Policy, i

Policy for Recovery of Erroneously Awarded Compensation

Exhibit 97.2 E.L.F. BEAUTY, INC. POLICY FOR RECOVERY OF ERRONEOUSLY AWARDED COMPENSATION e.l.f. Beauty, Inc. (the “Company”) has adopted this Policy for Recovery of Erroneously Awarded Compensation (the “Policy”), effective as of October 2, 2023 (the “Effective Date”). 1.Applicability. This Policy shall apply to current and former Officers of the Company. Each Officer shall be required to sign an

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2024 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact na

List of Significant Subsidiaries of e.l.f. Beauty, Inc.

Exhibit 10.17 List of Significant Subsidiaries of e.l.f. Beauty, Inc. Subsidiary Jurisdiction of Incorporation or Organization e.l.f. Cosmetics, Inc. Delaware W3LL People, Inc. (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware Naturium Holdings, Inc. (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware Naturium LLC (a wholly owned subsidiary of Naturium Holdings, Inc.) Delaw

e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2024 Results – Delivered Over $1 Billion in Net Sales, up 77% in Fiscal 2024 – – e.l.f. Cosmetics Gained Market Share for Fifth Consecutive Year – – Provides Fiscal 2025 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2024 Results – Delivered Over $1 Billion in Net Sales, up 77% in Fiscal 2024 – – e.l.f. Cosmetics Gained Market Share for Fifth Consecutive Year – – Provides Fiscal 2025 Outlook – OAKLAND, California; May 22, 2024 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and twelve months ended March 31, 2024. “Fiscal 2024

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 22, 2024 e.l.f. Beauty, Inc.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 22, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

ELF / e.l.f. Beauty, Inc. / AMIN TARANG - SC 13G/A Passive Investment

SC 13G/A 1 d786090dsc13ga.htm SC 13G/A United States Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to § 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to § 240.13d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. 7)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock (Title of

ELF / e.l.f. Beauty, Inc. / VANGUARD GROUP INC - SCHEDULE 13G/A Passive Investment

SC 13G/A 1 tv0826-elfbeautyinc.htm SCHEDULE 13G/A SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.: 4)* Name of issuer: elf Beauty Inc Title of Class of Securities: Common Stock CUSIP Number: 26856L103 Date of Event Which Requires Filing of this Statement: December 29, 2023 Check the appropriate box to designate the rul

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended December 31, 2023 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 6, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

e.l.f. Beauty Announces Third Quarter Fiscal 2024 Results – Delivered 85% Net Sales Growth – – e.l.f. Cosmetics Gained 305 Basis Points of Market Share – – Raises Fiscal 2024 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Third Quarter Fiscal 2024 Results – Delivered 85% Net Sales Growth – – e.l.f. Cosmetics Gained 305 Basis Points of Market Share – – Raises Fiscal 2024 Outlook – OAKLAND, California; February 6, 2024 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and nine months ended December 31, 2023. “Our vision is to create a different kind of beauty compa

Second Amendment to Amended and Restated Credit Agreement, dated August 28, 2023, by and among the Company as parent guarantor, e.l.f. Cosmetics, Inc., W3LL People, Inc. and J.A. RF, LLC, each as a borrower, Bank of Montreal, as the administrative agent, swingline lender and l/c issuer, U.S. Bank, as syndication agent and a joint lead arranger, BMO Capital Markets Corp., as a joint lead arranger and bookrunner, and the lenders from time to time party thereto.

Exhibit 10.1 SECOND AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT THIS SECOND AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT (this “Amendment”) is entered into as of August 28, 2023 (the “Amendment Closing Date”), by and among e.l.f. Cosmetics, Inc., a Delaware corporation (“e.l.f. Cosmetics”), J.A. RF, LLC, a Delaware limited liability company (“J.A. RF”), W3LL People, Inc., a Delaware c

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2023 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

e.l.f. Beauty Announces Second Quarter Fiscal 2024 Results – Delivered 76% Net Sales Growth – – Gained 330 Basis Points of Color Cosmetics Category Share – – Raises Fiscal 2024 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Second Quarter Fiscal 2024 Results – Delivered 76% Net Sales Growth – – Gained 330 Basis Points of Color Cosmetics Category Share – – Raises Fiscal 2024 Outlook – OAKLAND, California; November 1, 2023 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and six months ended September 30, 2023. “We continue to deliver exceptional, consistent, catego

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 1, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

As filed with the Securities and Exchange Commission on October 4, 2023

S-3ASR Table of Contents As filed with the Securities and Exchange Commission on October 4, 2023 Registration No.

Filing Fee Table

EX-FILING FEES Exhibit 107.1 Calculation of Filing Fee Table Registration Statement on Form S-3 (Form Type) e.l.f. Beauty, Inc. (Exact Name of Registrant as Specified in its Charter) Table 1: Newly Registered and Carry Forward Securities Security Type Security Class Title Fee Calculation or Carry Forward Rule Amount Registered Proposed Maximum Offering Price Per Unit(2) Maximum Aggregate Offering

Securities Purchase Agreement by and among Naturium LLC, TCB-N Prelude Blocker Corp., The Center Brands LLC, Elaine J. Balady, TCB Prelude Holdings, LLC, e.l.f. Cosmetics, Inc., e.l.f. Beauty, Inc. and The Center Brands LLC (as Representative), dated August 28, 2023

EX-2.1 Exhibit 2.1 SECURITIES PURCHASE AGREEMENT BY AND AMONG NATURIUM LLC, TCB-N PRELUDE BLOCKER CORP., THE CENTER BRANDS LLC, ELAINE J. BALADY, TCB PRELUDE HOLDINGS, LLC, E.L.F. COSMETICS, INC., E.L.F. BEAUTY, INC. and THE CENTER BRANDS LLC (solely in its capacity as the Representative for purposes of Section 2.02, Section 2.03, Section 3.02, Section 7.07, Section 7.08, Section 7.11, Section 7.1

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): October 4, 2023 e.l.f. Beauty, In

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): October 4, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

e.l.f. Beauty Announces Definitive Agreement to Acquire Naturium Adds fast-growing, high performance skin care disruptor to e.l.f. Beauty portfolio of brands Advances e.l.f. Beauty’s mission to make the best of beauty accessible to every eye, lip, fa

EX-99.1 Exhibit 99.1 e.l.f. Beauty Announces Definitive Agreement to Acquire Naturium Adds fast-growing, high performance skin care disruptor to e.l.f. Beauty portfolio of brands Advances e.l.f. Beauty’s mission to make the best of beauty accessible to every eye, lip, face and skin concern Acquisition expected to be accretive to e.l.f. Beauty’s EPS on an adjusted basis in fiscal 2024 OAKLAND, Cali

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 28, 2023 e.l.f. Beauty, In

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 28, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

Financial Statements and Exhibits, Submission of Matters to a Vote of Security Holders

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 24, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2023 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

e.l.f. Beauty Announces First Quarter Fiscal 2024 Results – Delivered 76% Net Sales Growth – – Gained 260 Basis Points of Market Share – – Raises Fiscal 2024 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces First Quarter Fiscal 2024 Results – Delivered 76% Net Sales Growth – – Gained 260 Basis Points of Market Share – – Raises Fiscal 2024 Outlook – OAKLAND, California; August 1, 2023 — e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June 30, 2023. “We are off to a terrific start in our new fiscal year with net sales growth of 76% and m

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 1, 2023 e.l.f. Beauty, Inc

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 1, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

Filing Fee Table.

U.S. Securities and Exchange Commission You’ve Exceeded the SEC’s Traffic Limit Your request rate has exceeded the SEC’s maximum allowable requests per second. Your access to SEC.gov will be limited for 10 minutes. Current guidelines limit each user to a total of no more than 10 requests per second, regardless of the number of machines used to submit requests. To ensure that SEC.gov remains

As filed with the Securities and Exchange Commission on May 26, 2023

As filed with the Securities and Exchange Commission on May 26, 2023 Registration No.

FIRST AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT

Execution Version FIRST AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT THIS FIRST AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT (this “Amendment”) is entered into as of March 29, 2023 (the “First Amendment Effective Date”) by and among e.

Employment Agreement, dated as of April 20, 2022 between Jennie Laar, e.l.f. Cosmetics, Inc. and e.l.f. Beauty, Inc.

Execution Copy EMPLOYMENT AGREEMENT This Employment Agreement (this “Agreement”) is made and entered into on April 20, 2022, by and among e.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2023 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact na

e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2023 Results – Delivered 48% Net Sales Growth in Fiscal 2023 – – Gained Market Share for Fourth Consecutive Year – – Provides Fiscal 2024 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2023 Results – Delivered 48% Net Sales Growth in Fiscal 2023 – – Gained Market Share for Fourth Consecutive Year – – Provides Fiscal 2024 Outlook – OAKLAND, California; May 24, 2023 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and twelve months ended March 31, 2023. “Our outstanding results in fiscal 2023 unde

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 24, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

ELF / e.l.f. Beauty Inc / AMIN TARANG - SC 13G/A Passive Investment

SC 13G/A 1 d464475dsc13ga.htm SC 13G/A United States Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to § 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to § 240.13d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. 6)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock (Title of

ELF / e.l.f. Beauty Inc / VANGUARD GROUP INC - SCHEDULE 13G/A Passive Investment

SC 13G/A 1 tv0801-elfbeautyinc.htm SCHEDULE 13G/A SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.: 3)* Name of issuer: elf Beauty Inc. Title of Class of Securities: Common Stock CUSIP Number: 26856L103 Date of Event Which Requires Filing of this Statement: December 30, 2022 Check the appropriate box to designate the ru

ELF / e.l.f. Beauty Inc / VICTORY CAPITAL MANAGEMENT INC Passive Investment

SC 13G/A 1 elfbeautyl13ga2123122.htm UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 ( Amendment No. 2)* Elf Beauty Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103 (CUSIP Number) December 31, 2022 (Date of Event which Requires Filing of this Statement) Check the appropriate box to designate t

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended December 31, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 1, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

e.l.f. Beauty Announces Third Quarter Fiscal 2023 Results – Delivered 49% Net Sales Growth – – Gained 150 Basis Points of Market Share – – Raises Fiscal 2023 Outlook –

EX-99.1 2 q32023er-991.htm EX-99.1 Exhibit 99.1 e.l.f. Beauty Announces Third Quarter Fiscal 2023 Results – Delivered 49% Net Sales Growth – – Gained 150 Basis Points of Market Share – – Raises Fiscal 2023 Outlook – OAKLAND, California; February 1, 2023 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and nine months ended December 31, 2022. "We delivered a terrific third quarter

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ? QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2022 ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): October 27, 2022 e.l.f. Beauty, I

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): October 27, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

e.l.f. Beauty Announces Second Quarter Fiscal 2023 Results – Delivered 33% Net Sales Growth – – Gained 115 Basis Points of Market Share – – Raises Fiscal 2023 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Second Quarter Fiscal 2023 Results – Delivered 33% Net Sales Growth – – Gained 115 Basis Points of Market Share – – Raises Fiscal 2023 Outlook – OAKLAND, California; November 2, 2022 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and six months ended September 30, 2022. “I am proud of the e.l.f. Beauty team for delivering our 15th consecutive

Financial Statements and Exhibits, Submission of Matters to a Vote of Security Holders

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 25, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ? QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2022 ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 3, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

e.l.f. Beauty Announces First Quarter Fiscal 2023 Results – Delivered 26% Net Sales Growth – – Gained 120 Basis Points of Market Share – – Raises Fiscal 2023 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces First Quarter Fiscal 2023 Results ? Delivered 26% Net Sales Growth ? ? Gained 120 Basis Points of Market Share ? ? Raises Fiscal 2023 Outlook ? OAKLAND, California; August 3, 2022 ? e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June 30, 2022. ?I am proud of the e.l.f. Beauty team for achieving our fourteenth consecutive quarter of

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant ? Filed by a Party other than the Registrant ? Check the appropriate box: ? Preliminary Proxy Statement ? Confidential, for Use of the Commission Only (as permitte

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant ? Filed by a party other than the Registrant ? Check the appropriate box: ? Preliminary Proxy Statement ? Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ? Defin

As filed with the Securities and Exchange Commission on May 27, 2022

As filed with the Securities and Exchange Commission on May 27, 2022 Registration No.

Filing Fee Table.

Exhibit 107.1 Calculation of Filing Fee Table Form S-8 (Form Type) e.l.f. Beauty, Inc. (Exact Name of Registrant as Specified in its Charter) Table 1: Newly Registered Securities Security Type Security Class Title Fee Calculation Rule Amount Registered(1) Proposed Maximum Offering Price Per Unit Maximum Aggregate Offering Price Fee Rate Amount of Registration Fee Equity Common stock, $0.01 par val

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ? ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2022 OR ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact na

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 25, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2022 Results – Delivered 23% Net Sales Growth in Fiscal 2022 – – Gained Market Share for Third Consecutive Year – – Provides Fiscal 2023 Outlook for 10-12% Net Sales Growth –

Exhibit 99.1 e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2022 Results ? Delivered 23% Net Sales Growth in Fiscal 2022 ? ? Gained Market Share for Third Consecutive Year ? ? Provides Fiscal 2023 Outlook for 10-12% Net Sales Growth ? OAKLAND, California; May 25, 2022 ? e.l.f. Beauty (NYSE: ELF) today announced results for the three and twelve months ended March 31, 2022. ?Our outstanding

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 11, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

e.l.f. Beauty Names Jennie Laar as Senior Vice President, Chief Commercial Officer

Exhibit 99.1 e.l.f. Beauty Names Jennie Laar as Senior Vice President, Chief Commercial Officer April 20, Oakland, CA ? e.l.f. Beauty announced today that Jennie Laar will join the company as Senior Vice President, Chief Commercial Officer effective May 16, 2022. She will report to Tarang Amin, Chairman and Chief Executive Officer and will succeed Rich Baruch, who will take on a CEO role outside o

Regulation FD Disclosure, Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): April 20, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

e.l.f. is for every eye, lip and face. e.l.f. Beauty (NYSE: ELF) 570 10th Street, Oakland, CA 94607 elfbeauty.com

March 9, 2022 United States Securities and Exchange Commission Division of Corporation Finance Office of Life Sciences 100 F Street, N.

ELF / e.l.f. Beauty Inc / AMIN TARANG - SC 13G/A Passive Investment

United States Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to ? 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to ? 240.13d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. 5)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103 (CUSIP N

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ? QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended December 31, 2021 ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

e.l.f. Beauty Announces Third Quarter Fiscal 2022 Results – Delivered 11% Net Sales Growth – – Raises Fiscal 2022 Guidance –

Exhibit 99.1 e.l.f. Beauty Announces Third Quarter Fiscal 2022 Results – Delivered 11% Net Sales Growth – – Raises Fiscal 2022 Guidance – OAKLAND, California; February 2, 2022 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and nine months ended December 31, 2021. “I am proud of the e.l.f. Beauty team for achieving our twelfth consecutive quarter of net sales growth,” said Tarang

ELF / e.l.f. Beauty Inc / VICTORY CAPITAL MANAGEMENT INC Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 ( Amendment No. 1)* Elf Beauty Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103 (CUSIP Number) December 31, 2021 (Date of Event which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedu

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 2, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

ELF / e.l.f. Beauty Inc / VANGUARD GROUP INC - SCHEDULE 13G/A Passive Investment

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.: 2)* Name of issuer: elf Beauty Inc. Title of Class of Securities: Common Stock CUSIP Number: 26856L103 Date of Event Which Requires Filing of this Statement: December 31, 2021 Check the appropriate box to designate the rule pursuant to which this Schedule is filed: ☒ Rul

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ? QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2021 ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 3, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

e.l.f. Beauty Announces Second Quarter Fiscal 2022 Results – Delivered 27% Net Sales Growth – – Gained 30 Basis Points of Market Share in Nielsen U.S. Color Cosmetics – – Raises Fiscal 2022 Net Sales Guidance –

Exhibit 99.1 e.l.f. Beauty Announces Second Quarter Fiscal 2022 Results ? Delivered 27% Net Sales Growth ? ? Gained 30 Basis Points of Market Share in Nielsen U.S. Color Cosmetics ? ? Raises Fiscal 2022 Net Sales Guidance ? OAKLAND, California; November 3, 2021 ? e.l.f. Beauty (NYSE: ELF) today announced results for the three and six months ended September 30, 2021. ?I am proud of the e.l.f. Beaut

Financial Statements and Exhibits, Submission of Matters to a Vote of Security Holders

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 26, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ? QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2021 ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

e.l.f. Beauty Announces First Quarter Fiscal 2022 Results – Delivered 50% Net Sales Growth – – Gained 20 Basis Points of Market Share in Nielsen U.S. Color Cosmetics – – Raises Fiscal 2022 Guidance –

Exhibit 99.1 e.l.f. Beauty Announces First Quarter Fiscal 2022 Results ? Delivered 50% Net Sales Growth ? ? Gained 20 Basis Points of Market Share in Nielsen U.S. Color Cosmetics ? ? Raises Fiscal 2022 Guidance ? OAKLAND, California; August 4, 2021 ? e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June 30, 2021. ?I?m proud of the e.l.f. Beauty team for delivering excep

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 4, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ? Check the appropriate box: ? Preliminary Proxy Statement ? Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

COURTESY PDF OF PROXY STATEMENT

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UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ? Check the appropriate box: ? Preliminary Proxy Statement ? Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

May 28, 2021 (File No. 333-256631)

As filed with the Securities and Exchange Commission on May 28, 2021 Registration No.

Form of Performance Stock Award Grant Notice under the 2016 Equity Incentive Award Plan of e.l.f. Beauty, Inc. (Chief Executive Officer).

[CEO] Exhibit 10.2 E.L.F. BEAUTY, INC. 2016 EQUITY INCENTIVE AWARD PLAN PERFORMANCE STOCK UNIT AWARD GRANT NOTICE e.l.f. Beauty, Inc., a Delaware corporation, (the ?Company?), pursuant to its 2016 Equity Incentive Award Plan, as amended from time to time (the ?Plan?), hereby grants to the holder listed below (the ?Participant?), an award of performance stock units (?Performance Stock Units? or ?PS

Form of Performance Stock Award Grant Notice under the 2016 Equity Incentive Award Plan of e.l.f. Beauty, Inc. (Executives).

[EXECUTIVE] Exhibit 10.1 E.L.F. BEAUTY, INC. 2016 EQUITY INCENTIVE AWARD PLAN PERFORMANCE STOCK UNIT AWARD GRANT NOTICE e.l.f. Beauty, Inc., a Delaware corporation, (the ?Company?), pursuant to its 2016 Equity Incentive Award Plan, as amended from time to time (the ?Plan?), hereby grants to the holder listed below (the ?Participant?), an award of performance stock units (?Performance Stock Units?

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ? ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2021 OR ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact na

Description of Capital Stock

Exhibit 4.4 DESCRIPTION OF THE REGISTRANT?S SECURITIES REGISTERED PURSUANT TO SECTION 12 OF THE SECURITIES EXCHANGE ACT OF 1934 e.l.f. Beauty, Inc. (the ?Company? or ?we?) has one class of securities registered under Section 12 of the Securities Exchange Act of 1934, as amended: our common stock, par value of $0.01 per share (our ?common stock?). Our common stock is listed on the New York Stock Ex

List of Significant Subsidiaries of e.l.f. Beauty, Inc.

Exhibit 21.1 List of Significant Subsidiaries of e.l.f. Beauty, Inc. Subsidiary Jurisdiction of Incorporation or Organization e.l.f. Cosmetics, Inc. Delaware W3LL People, Inc. (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware J.A. China Holdings, LLC (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware e.l.f. (Shanghai) Trading Co., Ltd. (a wholly owned subsidiary of J.A. Ch

e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2021 Results – Delivered 12% Net Sales Growth in Fiscal 2021 – – e.l.f. Cosmetics Gained 100 Basis Points of Market Share in Nielsen U.S. Color Cosmetics in Fiscal 2021 – – Provides Fiscal 2022 O

Exhibit 99.1 e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2021 Results ? Delivered 12% Net Sales Growth in Fiscal 2021 ? ? e.l.f. Cosmetics Gained 100 Basis Points of Market Share in Nielsen U.S. Color Cosmetics in Fiscal 2021 ? ? Provides Fiscal 2022 Outlook ? OAKLAND, California; May 26, 2021 ? e.l.f. Beauty (NYSE: ELF) today announced results for the three and twelve months ended Marc

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 26, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

Amended and Restated Credit Agreement, dated April 30, 2021, by and among the Company as parent guarantor, e.l.f. Cosmetics, Inc., W3LL People, Inc. and J.A. RF, LLC, each as a borrower, Bank of Montreal, as the administrative agent, swingline lender and l/c issuer, U.S. Bank, as syndication agent and a joint lead arranger, BMO Capital Markets Corp., as a joint lead arranger and bookrunner, and the lenders from time to time party thereto.

Exhibit 10.1 AMENDED AND RESTATED CREDIT AGREEMENT Dated as of April 30, 2021 among E.L.F. COSMETICS, INC., J.A. RF, LLC, W3LL PEOPLE, INC., and each other Person that becomes a Borrower hereunder by execution of a Joinder Agreement, as the Borrowers, the other Persons Party hereto that are designated as Loan Parties, as Guarantors, CERTAIN FINANCIAL INSTITUTIONS, as Lenders, BANK OF MONTREAL, as

Entry into a Material Definitive Agreement, Financial Statements and Exhibits, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): April 30, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): March 26, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

-

February 18, 2021 United States Securities and Exchange Commission Division of Corporation Finance Office of Life Sciences 100 F Street, N.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 3)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, par value $0.01 per share (Title of Class of Securiti

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 3)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, par value $0.01 per share (Title of Class of Securities) 26856L103 (CUSIP Number) December 31, 2020 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule

United States Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to § 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to § 240.13d-2 UNDER THE

SC 13G/A United States Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to § 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to § 240.13d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. 4)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.: 1)*

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.: 1)* Name of issuer: elf Beauty Inc. Title of Class of Securities: Common Stock CUSIP Number: 26856L103 Date of Event Which Requires Filing of this Statement: December 31, 2020 Check the appropriate box to designate the rule pursuant to which this Schedule is filed: ☒ Rul

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 ( Amendment No. )* Elf Beauty Inc. (Name of Issuer) Common Stock (Title of Class of Securities) (CUSIP Number) December 31,

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 ( Amendment No. )* Elf Beauty Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103 (CUSIP Number) December 31, 2020 (Date of Event which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedul

Quarterly Report - 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended December 31, 2020 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

First Amendment to Lease, dated August 24, 2020, by and between Jurupa Gateway LLC and e.l.f. Cosmetics, Inc.

FIRST AMENDMENT TO LEASE THIS FIRST AMENDMENT TO LEASE (this “Amendment”) is made as of the 24th day of August, 2020 by and between JURUPA GATEWAY LLC, a Delaware limited liability company (“Lessor”), and E.

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 3, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

e.l.f. Beauty Announces Third Quarter Fiscal 2021 Results – Delivered 10% Net Sales Growth – – Gained 100 Basis Points of Market Share in Nielsen U.S. Color Cosmetics – – Raises Fiscal 2021 Guidance –

Exhibit 99.1 e.l.f. Beauty Announces Third Quarter Fiscal 2021 Results – Delivered 10% Net Sales Growth – – Gained 100 Basis Points of Market Share in Nielsen U.S. Color Cosmetics – – Raises Fiscal 2021 Guidance – OAKLAND, California; February 3, 2021 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and nine months ended December 31, 2020. “Our core value proposition and product i

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 E.L.F. BEAUTY, INC. (Name of Issuer) COMMON STOCK, PAR VALUE $0.01 PER SHARE (Title of Class of Securities) 26856L103 (CUSI

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 E.L.F. BEAUTY, INC. (Name of Issuer) COMMON STOCK, PAR VALUE $0.01 PER SHARE (Title of Class of Securities) 26856L103 (CUSIP Number) JANUARY 5, 2021 (Date of event which requires filing of this statement) Check the appropriate box to designate the rule pursuant to which th

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 12, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission F

Quarterly Report - 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2020 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

e.l.f. Beauty Announces Second Quarter Fiscal 2021 Results – Delivered 7% Net Sales Growth and 100 Basis Points Gross Margin Expansion – – Gained 100 Basis Points of Market Share in Nielsen U.S. Color Cosmetics – – Provides Fiscal 2021 Guidance –

Exhibit 99.1 e.l.f. Beauty Announces Second Quarter Fiscal 2021 Results – Delivered 7% Net Sales Growth and 100 Basis Points Gross Margin Expansion – – Gained 100 Basis Points of Market Share in Nielsen U.S. Color Cosmetics – – Provides Fiscal 2021 Guidance – OAKLAND, California; November 4, 2020 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and six months ended September 30, 2

Financial Statements and Exhibits, Results of Operations and Financial Condition - 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 4, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 3 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 3)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O Maratho

Financial Statements and Exhibits, Submission of Matters to a Vote of Security Holders

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 27, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

Quarterly Report - 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2020 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

Regulation FD Disclosure, Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 5, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

e.l.f. Beauty Announces First Quarter Fiscal 2021 Results – Delivers 8% Net Sales Growth and 500 Basis Points Gross Margin Expansion – – Gains 100 Basis Points of Nielsen Market Share in U.S. Color Cosmetics – – Announces New Lifestyle Beauty Brand w

Exhibit 99.1 e.l.f. Beauty Announces First Quarter Fiscal 2021 Results – Delivers 8% Net Sales Growth and 500 Basis Points Gross Margin Expansion – – Gains 100 Basis Points of Nielsen Market Share in U.S. Color Cosmetics – – Announces New Lifestyle Beauty Brand with Alicia Keys – OAKLAND, California; August 5, 2020 — e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June

e.l.f. Beauty and Alicia Keys Announce the Creation of A Lifestyle Beauty Brand

Exhibit 99.2 e.l.f. Beauty and Alicia Keys Announce the Creation of A Lifestyle Beauty Brand OAKLAND, Calif. — (BUSINESSWIRE) — e.l.f. Beauty (NYSE: ELF) today announced the creation of a groundbreaking new lifestyle beauty brand with Alicia Keys, 15-time Grammy-Award winning artist, producer, actress, and New York Times best-selling author. A culmination of Keys’ personal skincare journey and her

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

COURTESY PDF OF PROXY STATEMENT

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- DEFA14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 2 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 2)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O MARATHO

JOINT FILING AGREEMENT

Exhibit 99.1 JOINT FILING AGREEMENT In accordance with Rule 13d-1(k)(1)(iii) under the Securities Exchange Act of 1934, as amended, the persons named below agree to the joint filing on behalf of each of them of a Statement on Schedule 13D (including additional amendments thereto) with respect to the shares of common stock, par value $0.01, of e.l.f. Beauty, Inc., a Delaware corporation. This Joint

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - EXHIBIT 99.2 - COOPERATION AGREEMENT Activist Investment

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e.l.f. Beauty Announces Agreement with Marathon Partners Appoints Lori Keith, Portfolio Manager at Parnassus Investments, to Board of Directors Board to Include “Say-on-Pay” Proposals to be Voted on at the 2020 Annual Meeting and to Cap Evergreen at

Exhibit 99.1 e.l.f. Beauty Announces Agreement with Marathon Partners Appoints Lori Keith, Portfolio Manager at Parnassus Investments, to Board of Directors Board to Include “Say-on-Pay” Proposals to be Voted on at the 2020 Annual Meeting and to Cap Evergreen at 2% of the Outstanding Shares OAKLAND, Calif. - e.l.f. Beauty (NYSE: ELF) (the “Company”) today announced that it has reached a Cooperatio

Cooperation Agreement, dated as of July 1, 2020, by and between e.l.f. Beauty, Inc., Marathon Partners Equity Management, LLC, Marathon Partners L.P., Marathon Focus Fund L.P., Marathon Partners LUX Fund, L.P., Cibelli Research & Management, LLC and Mario Cibelli.

Exhibit 10.1 COOPERATION AGREEMENT This Cooperation Agreement (“Agreement”) is entered into as of July 1, 2020, by and between e.l.f. Beauty, Inc., a Delaware corporation (the “Company”), and Marathon Partners Equity Management, LLC (“Marathon Partners”), Marathon Partners L.P., Marathon Focus Fund L.P., Marathon Partners LUX Fund, L.P., Cibelli Research & Management, LLC and Mario Cibelli (collec

- 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): June 30, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission F

Press Release dated July 2, 2020

Exhibit 99.1 e.l.f. Beauty Announces Agreement with Marathon Partners Appoints Lori Keith, Portfolio Manager at Parnassus Investments, to Board of Directors Board to Include “Say-on-Pay” Proposals to be Voted on at the 2020 Annual Meeting and to Cap Evergreen at 2% of the Outstanding Shares OAKLAND, Calif. - e.l.f. Beauty (NYSE: ELF) (the “Company”) today announced that it has reached a Cooperatio

Cooperation Agreement, dated as of July 1, 2020, by and between e.l.f. Beauty, Inc., Marathon Partners Equity Management, LLC, Marathon Partners L.P., Marathon Focus Fund L.P., Marathon Partners LUX Fund, L.P., Cibelli Research & Management, LLC and Mario Cibelli

Exhibit 10.1 COOPERATION AGREEMENT This Cooperation Agreement (“Agreement”) is entered into as of July 1, 2020, by and between e.l.f. Beauty, Inc., a Delaware corporation (the “Company”), and Marathon Partners Equity Management, LLC (“Marathon Partners”), Marathon Partners L.P., Marathon Focus Fund L.P., Marathon Partners LUX Fund, L.P., Cibelli Research & Management, LLC and Mario Cibelli (collec

Regulation FD Disclosure, Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Entry into a Material Definitive Agreement, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): June 30, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission F

Amendment to the 2016 Equity Incentive Award Plan, effective July 2, 2020

Exhibit 10.2 Amendment to the e.l.f. Beauty, Inc. 2016 Equity Incentive Award Plan Effective July 2, 2020 This Amendment to the e.l.f. Beauty, Inc. 2016 Equity Incentive Award Plan (as amended, the “Plan”) is effective as of the date first set forth above, such amendment having been approved by the Board of Directors of e.l.f. Beauty, Inc., a Delaware corporation (the “Company”), on June 30, 2020

Amendment to the e.l.f. Beauty, Inc. 2016 Equity Incentive Award Plan

Exhibit 10.2 Amendment to the e.l.f. Beauty, Inc. 2016 Equity Incentive Award Plan Effective July 2, 2020 This Amendment to the e.l.f. Beauty, Inc. 2016 Equity Incentive Award Plan (as amended, the “Plan”) is effective as of the date first set forth above, such amendment having been approved by the Board of Directors of e.l.f. Beauty, Inc., a Delaware corporation (the “Company”), on June 30, 2020

- S-8

As filed with the Securities and Exchange Commission on June 3, 2020 Registration No.

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 1 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 1)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O Maratho

MARATHON PARTNERS NOMINATES SLATE OF THREE HIGHLY QUALIFIED DIRECTOR CANDIDATES FOR ELECTION AT e.l.f.’s 2020 ANNUAL MEETING Highlights Concerns Regarding e.l.f.’s Share Price Underperformance, Runaway Overhead Expenses, Excessive Executive Compensat

Exhibit 99.3 MARATHON PARTNERS NOMINATES SLATE OF THREE HIGHLY QUALIFIED DIRECTOR CANDIDATES FOR ELECTION AT e.l.f.’s 2020 ANNUAL MEETING Highlights Concerns Regarding e.l.f.’s Share Price Underperformance, Runaway Overhead Expenses, Excessive Executive Compensation and Corporate Governance Shortfalls Confident that Board Change is Required to Address Shareholder Concerns and Recommends Formation

JOINT FILING AND SOLICITATION AGREEMENT

Exhibit 99.1 JOINT FILING AND SOLICITATION AGREEMENT WHEREAS, certain of the undersigned are stockholders, direct or beneficial, of e.l.f. Beauty, Inc., a Delaware corporation (the “Company”); WHEREAS, Marathon Partners L.P., a New York limited partnership (“Partners LP”), Marathon Focus Fund L.P., a Delaware limited partnership (“Focus Fund”), Marathon Partners LUX Fund, L.P., a Delaware limited

POWER OF ATTORNEY

Exhibit 99.2 POWER OF ATTORNEY Know all by these presents, that the undersigned hereby constitutes and appoints Mario D. Cibelli the undersigned’s true and lawful attorney-in-fact to take any and all action in connection with (i) the undersigned’s beneficial ownership of, or participation in a group with respect to, securities of e.l.f. Beauty, Inc., a Delaware corporation (the “Company”), directl

e.l.f. Beauty Confirms Receipt of Notice of Marathon Partners’ Nomination of Director Candidates No Stockholder Action Required at this Time

Exhibit 99.1 e.l.f. Beauty Confirms Receipt of Notice of Marathon Partners’ Nomination of Director Candidates No Stockholder Action Required at this Time OAKLAND, Calif., May 28, 2020 - e.l.f. Beauty (NYSE: ELF) today confirmed that Marathon Partners Equity Management has submitted to the Company a notice of nomination of three candidates to stand for election to the Company’s Board of Directors a

Annual Report - 10-K/A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K/A (Amendment No.1) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2020 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Bea

Press Release dated May 28, 2020

Exhibit 99.1 e.l.f. Beauty Confirms Receipt of Notice of Marathon Partners’ Nomination of Director Candidates No Stockholder Action Required at this Time OAKLAND, Calif., May 28, 2020 - e.l.f. Beauty (NYSE: ELF) today confirmed that Marathon Partners Equity Management has submitted to the Company a notice of nomination of three candidates to stand for election to the Company’s Board of Directors a

- 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 28, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

List of Significant Subsidiaries of e.l.f. Beauty, Inc.

Exhibit 21.1 List of Significant Subsidiaries of e.l.f. Beauty, Inc. Subsidiary Jurisdiction of Incorporation or Organization e.l.f. Cosmetics, Inc. Delaware W3LL People, Inc. (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware J.A. China Holdings, LLC (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware e.l.f. (Shanghai) Trading Co., Ltd. (a wholly owned subsidiary of J.A. Ch

Financial Statements and Exhibits, Other Events

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 28, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

List of Significant Subsidiaries of e.l.f. Beauty, Inc.

Exhibit 21.1 List of Significant Subsidiaries of e.l.f. Beauty, Inc. Subsidiary Jurisdiction of Incorporation or Organization e.l.f. Cosmetics, Inc. Delaware W3LL People, Inc. (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware J.A. China Holdings, LLC (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware e.l.f. (Shanghai) Trading Co., Ltd. (a wholly owned subsidiary of J.A. Ch

Annual Report - 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2020 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact na

-

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A (Rule 14a-101) INFORMATION REQUIRED IN PROXY STATEMENT SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of The Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant ☐ Filed by a Party other than the Registrant ☒ Check the appropriate box: ☐ Preliminary Proxy Statement ☐ Confide

Second Amendment to Credit Agreement, dated as of December 7, 2018, by and among e.l.f. Beauty, Inc., as parent guarantor, e.l.f. Cosmetics, Inc., J.A. 139 Fulton Street Corp., J.A. 741 Retail Corp., J.A. Cosmetics Retail, Inc., J.A. RF, LLC and J.A. Cherry Hill, LLC, each as a borrower, Bank of Montreal, as the administrative agent, swingline lender and l/c issuer, and the lenders from time to time party thereto

EXECUTION VERSION SECOND AMENDMENT TO CREDIT AGREEMENT THIS SECOND AMENDMENT TO CREDIT AGREEMENT (this “Amendment”) is entered into as of December 7, 2018 (the “Second Amendment Effective Date”) by and among e.

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 21, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

e.l.f. Beauty Announces Fourth Quarter and Full Fiscal Year 2020 Results – Delivers Net Sales of $283 million – - Gains market share in U.S. color cosmetics -

Exhibit 99.1 e.l.f. Beauty Announces Fourth Quarter and Full Fiscal Year 2020 Results – Delivers Net Sales of $283 million – - Gains market share in U.S. color cosmetics - OAKLAND, California; May 21, 2020 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and twelve months ended March 31, 2020. “Fiscal 2020 was a terrific year for e.l.f. Beauty. We saw four quarters of net sales gr

JOINT FILING AGREEMENT

Exhibit 99.1 JOINT FILING AGREEMENT In accordance with Rule 13d-1(k)(1)(iii) under the Securities Exchange Act of 1934, as amended, the persons named below agree to the joint filing on behalf of each of them of a Statement on Schedule 13D (including additional amendments thereto) with respect to the shares of common stock, par value $0.01, of e.l.f. Beauty, Inc., a Delaware corporation. This Joint

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. )1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O MARATHON

Third Amendment to Credit Agreement, dated as of April 8, 2020, by and among e.l.f. Beauty, Inc., as parent guarantor, e.l.f. Cosmetics, Inc., W3ll People, Inc., J.A. RF, LLC, each as a borrower, Bank of Montreal, as the administrative agent, swingline lender and l/c issuer, and the lenders from time to time party thereto.

Exhibit 10.1 THIRD AMENDMENT TO CREDIT AGREEMENT THIS THIRD AMENDMENT TO CREDIT AGREEMENT (this “Amendment”) is entered into as of April 8, 2020 (the “Third Amendment Effective Date”) by and among e.l.f. Cosmetics, Inc., a Delaware corporation (“e.l.f. Cosmetics”), J.A. RF, LLC, a Delaware limited liability company (“JA RF”), W3ll People, Inc., a Delaware corporation (“W3LL”; collectively with e.l

Entry into a Material Definitive Agreement, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): April 8, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission F

e.l.f. Beauty Provides Business Update - Reaffirms Fiscal Year 2020 Guidance - - Anticipates Category Decline During COVID-19 Pandemic -

Exhibit 99.1 e.l.f. Beauty Provides Business Update - Reaffirms Fiscal Year 2020 Guidance - - Anticipates Category Decline During COVID-19 Pandemic - OAKLAND, California; March 30, 2020 - e.l.f. Beauty (NYSE: ELF) today reaffirmed its fiscal 2020 guidance and announced it will report fourth quarter and fiscal year-end 2020 results on May 21, 2020. “During these challenging times, we are focused on

Regulation FD Disclosure, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): March 30, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 8 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 8)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O MARATHO

ELF / e.l.f. Beauty, Inc. / Portolan Capital Management, LLC - SCHEDULE 13G/A Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d –1(b), (c), AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d–2. (Amendment No. 1)* e.l.f. Beauty, Inc. (Name of Issuer) Common (Title of Class of Securities) 26856L103 (CUSIP Number) December 31, 2019 (Date of Event Which Requires Filing

ELF / e.l.f. Beauty, Inc. / TPG Growth II Advisors, Inc. - AMENDMENT TO FORM SC 13G Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 2)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, par value $0.01 per share (Title of Class of Securities) 26856L103 (CUSIP Number) December 31, 2019 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule

ELF / e.l.f. Beauty, Inc. / VANGUARD GROUP INC - SCHEDULE 13G Passive Investment

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 Name of issuer: e.l.f. Beauty Inc Title of Class of Securities: Common Stock CUSIP Number: 26856L103 Date of Event Which Requires Filing of this Statement: December 31, 2019 Check the appropriate box to designate the rule pursuant to which this Schedule is filed: ☒ Rule 13d-1(b) ☐ Rule

ELF / e.l.f. Beauty, Inc. / AMIN TARANG - SC 13G/A Passive Investment

SC 13G/A United States Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to § 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to § 240.13d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. 3)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 7 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 7)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O MARATHO

Employment Agreement, dated as of November 25, 2019, between Josh Franks, e.l.f. Cosmetics, Inc. and e.l.f. Beauty, Inc.

Execution Copy EMPLOYMENT AGREEMENT This Employment Agreement (this “Agreement”), is made and entered into on November 25, 2019, by and among e.

ELF / e.l.f. Beauty, Inc. 10-Q - Quarterly Report - FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended December 31, 2019 ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 5, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

e.l.f. Beauty Announces Third Quarter Fiscal 2020 Results – Delivers Net Sales of $81 Million – – Increases Fiscal 2020 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Third Quarter Fiscal 2020 Results – Delivers Net Sales of $81 Million – – Increases Fiscal 2020 Outlook – OAKLAND, California; February 5, 2020 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and nine months ended December 31, 2019. “We are pleased with our third quarter results with net sales of $81 million, up 8 percent excluding e.l.f. reta

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Termination of a Material Definitive Agreement

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): December 3, 2019 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commissio

ELF / e.l.f. Beauty, Inc. 10-Q/A - Quarterly Report - 10-Q/A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q/A x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2019 ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

ELF / e.l.f. Beauty, Inc. 10-Q/A - Quarterly Report - 10-Q/A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q/A ¨ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended x TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from January 1, 2019 to March 31, 2019 Commission File Number: 001-37873 e.

ELF / e.l.f. Beauty, Inc. 10-Q/A - Quarterly Report - 10-Q/A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q/A x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2019 ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

ELF / e.l.f. Beauty, Inc. 10-K/A - Annual Report - 10-K/A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K/A ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2018 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exa

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 6 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 6)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O MARATHO

Mario D. Cibelli

Exhibit 99.1 MARATHON PARTNERS EQUITY MANAGEMENT, LLC Mario D. Cibelli Managing Member One Grand Central Place 60 East 42nd St., Suite 2306 New York, NY 10165 ph 212.490.0399 fx 212.937.3115 MarathonPartners.com December 3, 2019 Board of Directors e.l.f. Beauty, Inc. 570 10th Street Oakland, CA 94607 Dear Board Members: Over a year has passed since we publicly launched our campaign to affect posit

ELF / e.l.f. Beauty, Inc. CORRESP - -

November 27, 2019 United States Securities and Exchange Commission Division of Corporation Finance Office of Life Sciences 100 F Street, N.

Mario Cibelli

Exhibit 99.1 From: Mario Cibelli Date: November 8, 2019 at 10:01:18 PM EST To: Tarang P. Amin Tarang, Thank you for your time on the earnings follow-up call yesterday. I wanted to clarify one point we discussed. When I mentioned that e.l.f. had not made much progress for public investors over an extended period of time you responded that this was my “opinion”. My statement was fact, not opinion, a

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 5 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 5)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O Maratho

Amended and Restated Non-Employee Director Compensation Program of e.l.f. Beauty, Inc.

E.L.F. BEAUTY, INC. AMENDED AND RESTATED NON-EMPLOYEE DIRECTOR COMPENSATION PROGRAM Non-employee members of the board of directors (the “Board”) of e.l.f. Beauty, Inc. (the “Company”) will be eligible to receive cash and equity compensation as set forth in this Amended and Restated Non-Employee Director Compensation Program (this “Program”). The cash and equity compensation described in this Progr

ELF / e.l.f. Beauty, Inc. 10-Q - Quarterly Report - 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2019 ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 6, 2019 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

e.l.f. Beauty Announces Second Quarter Fiscal 2020 Results – Delivers Net Sales of $68 Million – – Increases fiscal 2020 outlook –

Exhibit 99.1 e.l.f. Beauty Announces Second Quarter Fiscal 2020 Results – Delivers Net Sales of $68 Million – – Increases fiscal 2020 outlook – OAKLAND, California; November 6, 2019 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and six months ended September 30, 2019. “Q2 was another strong quarter with net sales of $68 Million, up 11% excluding e.l.f. stores. We are making sig

ELF / e.l.f. Beauty, Inc. 10-Q - Quarterly Report - 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2019 ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

Amended and Restated Lease Agreement, dated June 19, 2019, by and between e.l.f. Cosmetics, Inc. and Redwood Property Investors III, LLC (as successor to 1007 Clay Street Properties)

AMENDED AND RESTATED LEASE AGREEMENT This Amended and Restated Lease Agreement dated June 19, 2019 (“Amendment”) is made and entered into by and between e.

e.l.f. Beauty Announces First Quarter Fiscal 2020 Results – Delivers Net Sales of $60 Million – – Increases fiscal 2020 outlook –

Exhibit 99.1 e.l.f. Beauty Announces First Quarter Fiscal 2020 Results – Delivers Net Sales of $60 Million – – Increases fiscal 2020 outlook – OAKLAND, California; August 7, 2019 — e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June 30, 2019. “We are pleased to report strong first quarter results with net sales of $60 million, an increase of 7% excluding e.l.f. stores

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 7, 2019 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

Submission of Matters to a Vote of Security Holders

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 21, 2019 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - EXHIBIT 99.1 - LETTER TO THE BOARD, DATED MAY 17, 2019 Activist Investment

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ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 4 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 4)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O MARATHO

Employment Agreement, dated as of February 1, 2019, between Kory Marchisotto, e.l.f. Cosmetics, Inc. and e.l.f. Beauty, Inc.

Execution Copy EMPLOYMENT AGREEMENT This Employment Agreement (this “Agreement”), is made and entered into on February 1, 2019, by and among e.

ELF / e.l.f. Beauty, Inc. 10-Q Quarterly Report 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ¨ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended x TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from January 1, 2019 to March 31, 2019 Commission File Number: 001-37873 e.

e.l.f. Beauty Announces Results for Transition Period Ended March 31, 2019 – Delivers Net Sales of $66 Million – – Announces Share Repurchase Program –

Exhibit 99.1 e.l.f. Beauty Announces Results for Transition Period Ended March 31, 2019 – Delivers Net Sales of $66 Million – – Announces Share Repurchase Program – OAKLAND, California; May 8, 2019 — e.l.f. Beauty (NYSE: ELF) today announced results for the three-month transition period ended March 31, 2019. As previously disclosed, the Company changed its fiscal year to better align with its key

Regulation FD Disclosure, Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 8, 2019 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File Nu

ELF / e.l.f. Beauty, Inc. / Portolan Capital Management, LLC - SC 13G Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d –1(b), (c), AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d–2. (Amendment No. )* e.l.f. Beauty, Inc (Name of Issuer) Common (Title of Class of Securities) 26856L103 (CUSIP Number) April 22, 2019 (Date of Event Which Requires Filing of t

570 10th Street, Oakland, CA 94607 | elfcosmetics.com

Exhibit 99.1 April 19, 2019 Marathon Partners Equity Management, LLC One Grand Central Place 60 East 42nd St., Suite 2306 New York, NY 10165 Attention: Mario D. Cibelli Dear Mario: The Board of Directors of e.l.f. Beauty, Inc. has received your letter dated April 17, 2019. We have reviewed your letter thoroughly, including your questions and allegations about the Company, the Board, our management

Regulation FD Disclosure, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): April 19, 2019 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission

MARATHON PARTNERS

Exhibit 99.1 MARATHON PARTNERS EQUITY MANAGEMENT, LLC Mario D. Cibelli Managing Member One Grand Central Place 60 East 42nd St., Suite 2306 New York, NY 10165 ph 212.490.0399 fx 212.937.3115 MarathonPartners.com April 17, 2019 Board of Directors e.l.f. Beauty, Inc. 570 10th Street Oakland, CA 94607 Dear Board Members: We recently delivered a demand under Delaware law to inspect the books and recor

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 3)1 e

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 3)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O Maratho

DEMAND FOR INSPECTION OF BOOKS AND RECORDS, DATED APRIL 12, 2019

ELF / e.l.f. Beauty, Inc. DEFA14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☐ Preliminary Proxy Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☐ Preliminary Proxy Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

COURTESY PDF OF PROXY STATEMENT

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant Filed by a Party other than the Registrant Check the appropriate box: Preliminary Proxy Statement Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) Def

e.l.f. Beauty Appoints Mandy Fields As Chief Financial Officer Retail Industry Veteran with Strong Operations Experience

Exhibit 99.1 e.l.f. Beauty Appoints Mandy Fields As Chief Financial Officer Retail Industry Veteran with Strong Operations Experience OAKLAND, Calif.- March 21, 2019 - e.l.f. Beauty (NYSE: ELF) (the “Company”) today announced the appointment of Mandy Fields to the role of Senior Vice President - Chief Financial Officer, effective April 22, 2019. Ms. Fields will report to Tarang Amin, Chairman and

Employment Agreement, dated as of March 15, 2019, between Mandy Fields, e.l.f. Cosmetics, Inc. and e.l.f. Beauty, Inc.

Exhibit 10.1 EMPLOYMENT AGREEMENT This Employment Agreement (this “Agreement”), is made and entered into on March 15, 2019, by and among e.l.f. Cosmetics, Inc. (together with any successor, the “Company”), e.l.f. Beauty, Inc., the owner of all of the outstanding capital stock of the Company (together with any successor, “e.l.f. Beauty”), and Mandy Fields (“Executive”). WHEREAS, the Company desires

Regulation FD Disclosure, Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): March 20, 2019 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): March 13, 2019 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission

March 1, 2019 (File No. 333-

As filed with the Securities and Exchange Commission on March 1, 2019 Registration No.

ELF / e.l.f. Beauty, Inc. FORM 10-K (Annual Report)

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2018 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact

Amended and Restated Employment Agreement, dated as of February 26, 2019, between Tarang Amin, e.l.f. Cosmetics, Inc. and e.l.f. Beauty, Inc.

AMENDED AND RESTATED EMPLOYMENT AGREEMENT This Amended and Restated Employment Agreement (this “Agreement”), is made and entered into on February 26, 2019 (the “Effective Date”), by and among e.

List of Significant Subsidiaries of e.l.f. Beauty, Inc.

Exhibit 21.1 List of Significant Subsidiaries of e.l.f. Beauty, Inc. Subsidiary Jurisdiction of Incorporation or Organization e.l.f. Cosmetics, Inc. Delaware J.A. China Holdings, LLC (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware e.l.f. (Shanghai) Trading Co., Ltd. (a wholly owned subsidiary of J.A. China Holdings, LLC) People’s Republic of China – Wholly Foreign-Owned Enterprise

Amended and Restated Employment Agreement, dated as of February 26, 2019, between Jonathan T. Fieldman, e.l.f. Cosmetics, Inc. and e.l.f. Beauty, Inc.

AMENDED AND RESTATED EMPLOYMENT AGREEMENT This Amended and Restated Employment Agreement (this “Agreement”), is made and entered into on February 26, 2019 (the “Effective Date”), by and among e.

Amended and Restated Employment Agreement, dated as of February 26, 2019, between Scott Milsten, e.l.f. Cosmetics, Inc. and e.l.f. Beauty, Inc.

AMENDED AND RESTATED EMPLOYMENT AGREEMENT This Amended and Restated Employment Agreement (this “Agreement”), is made and entered into on February 26, 2019 (the “Effective Date”), by and among e.

Amended and Restated Employment Agreement, dated as of February 26, 2019, between Richard Baruch, Jr., e.l.f. Cosmetics, Inc. and e.l.f. Beauty, Inc.

AMENDED AND RESTATED EMPLOYMENT AGREEMENT This Amended and Restated Employment Agreement (this “Agreement”), is made and entered into on February 26, 2019 (the “Effective Date”), by and among e.

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Financial Statements and Exhibits, Costs Associated with Exit or Disposal Activities, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 14, 2019 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission F

e.l.f. Beauty Announces Fourth Quarter and Full Year 2018 Results – Delivered $267 million of net sales – – Closes e.l.f. stores to focus on national retailers and digital –

Exhibit 99.1 e.l.f. Beauty Announces Fourth Quarter and Full Year 2018 Results – Delivered $267 million of net sales – – Closes e.l.f. stores to focus on national retailers and digital – OAKLAND, California; February 26, 2019 — e.l.f. Beauty (NYSE: ELF) today announced results for the three- and twelve-month periods ended December 31, 2018. “2018 was a challenging year with net sales of $267 milli

Other Events

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): February 14, 2019 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commissi

ELF / e.l.f. Beauty, Inc. / J.A. Cosmetics Corp. - SC 13G/A Passive Investment

SC 13G/A Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to § 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to § 240.13d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. 3)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103 (CUSIP Number

ELF / e.l.f. Beauty, Inc. / AMIN TARANG - SC 13G/A Passive Investment

SC 13G/A Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to § 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to § 240.13d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. 2)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103 (CUSIP Number

Page 7

Exhibit 99.2 Exhibit I Current Questions Regarding the Second Amended and Restated Stockholders Agreement (the “Agreement”): 1. The Agreement states that TPG retained Kirkland & Ellis to act as their counsel in connection with the Agreement and that the firm did not act as counsel for any other party. Did the Board and/or the NCG Committee retain independent counsel to assist it when the Stockhold

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 2 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 2)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O MARATHO

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - EX 99.1 - LETTER TO THE BOARD Activist Investment

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Other Events

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): January 10, 2019 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commissio